Sainsburys Direct, UK: Buy Direct from Sainsburys for Big Savings on Groceries & Home Goods
Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.
However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.
Recognising that customers are increasingly price-conscious, Sainsburys focus on making healthy food affordable, while inspiring customers to cook, and at Sainsburys Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.
However, although Sainsburys work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsburys are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.
As regular Sainsburys shoppers will know, the traffic light labels on many Sainsburys food products provide a quick and handy reference for determining the health-value of a product, but Sainsburys also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsburys became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.
Additionally, in 2007, Sainsburys were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsburys.
In fact, Sainsburys aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsburys business is operated, and encourages customers to be environmentally responsible too.
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More Sainsburys Resources:
 | Sainsbury'sJ Sainsbury plc is the parent company of Sainsbury's Supermarkets Ltd, commonly known as Sainsbury's, the third largest chain of supermarkets in the United Kingdom with a share of the UK supermarket sector of 16.5%.
 http://en.wikipedia.org/wiki/Sainsbury%27s |
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